CASE STUDY · FASHION
Fashion & Lifestyle
Garment first, styling second, effect last.
Client
X Culture, Tillah Gotta, Muhammad Bin Khalid, Asher Store, Closet Control, Zamir Jewelry
Category
Fashion · Fashion
Scope
Art Direction · Photography · Film · Post-Production
01Overview
Seasonal campaign photography and fashion films produced for a roster of Pakistani labels and retail brands.
02Creative Approach
Studio hard light and controlled falloff. Movement directed for the film cut, then held still for the campaign image.
03Execution & Deliverables
- 01
Campaign photography
- 02
Fashion films
- 03
Retouching
- 04
Social cutdowns
Asset pending
Fashion film still
16/9 · ACE archive
04Related Services
Next project
Music Films
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